The Shopper Marketing Revolution "is a treatment on modern marketing with many of its examples pulled from the trenches.  It is elegantly written, and comprehensive, and for those on the fast track of modern business is a must read."

Paco Underhill
CEO, Envirosell Inc.
Author of "Why We Buy: The Science Of Shopping"

Herb Sorenson
Scientific Advisor, TNS Global.
Author of "Inside The Mind Of The Shopper"

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How consumer goods companies create value

How consumer goods marketing and sales must change to thrive in the 21st Century

What shopper marketing is

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Why shopper marketing is important

What will you learn from this chapter?

The Shopper Marketing Revolution will be "invaluable to the careers of very many of the marketing professionals in the industry, who can save themselves a lot of wheel spinning by studying the book to inform their own practice."

Dr. Brian Harris
Chairman, The Partnering Group

The Shopper Marketing Revolution: "provides a clear and practical framework to guide organizations in making the necessary changes to successfully navigate and prosper from this new and exciting business environment… (the book) is a “must read” for all CPG manufacturers, retailers and the agencies that provide support for this rapidly coming of age business function."

“For those on the fast track of modern business (The Shopper Marketing Revolution) is a  must read.” - Paco Underhill (Author of "Why We Buy: The Science Of Shopping")

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